Old Navy Flagship – Times Square
Client
Gap Inc.
Project Type
Retail
Location
New York, NY, United States
Year
2018
Project Details
Overview
The design objective was to match the "caffeinated" energy of its surroundings while maintaining the brand's approachable, family-friendly soul. The result is a multi-level immersive environment that uses light, color, and massive scale to guide guests through a high-volume shopping experience.
Collaborators
Gap Inc.
Scale
31,000 sq ft
Outcome
The heart of the project is a dramatic escalator well featuring a custom-engineered, multi-color LED "light canopy". This installation serves as a vertical beacon, drawing guests through the multiple floors while creating a signature "Instagrammable" architectural moment that echoes the neon glow of the street outside.
Part of a coordinated Gap Inc. flagship strategy that simultaneously opened Gap and Old Navy in the former Toys R Us space at Times Square. Craig Trettau led global retail format design for Old Navy at VP level, covered by Forbes in 2018.
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