Craft. Leadership. Consequence.
Pedigree Meets Precision.
From visionary new concepts to global asset refreshes. We bring three decades of pedigree in flagship retail and recognized hospitality direction to every project.
The Story Behind the Studio
Joined Gap Inc. to lead the domestic expansion strategy, architecting the enterprise design standards and prototypical frameworks that powered a rapid-scale rollout across the United States before pivoting to global market entry.
Appointed VP of Corporate Creative Services. Directed $1B in global capital expenditure, spearheading new brand prototypes and flagship transformations in primary international hubs including New York, London, Paris, Milan, Hong Kong, Dubai and beyond – defining visual identity at enterprise scale.
While driving retail innovation at Gap Inc., launched a specialized practice for elite hospitality, orchestrating dining environments for 3+ Michelin-starred venues where meticulous detail is engineered specifically for guest experience.
Launched a strategy-led firm delivering brand turnarounds and market entry for retail and hospitality brands that value operational depth and authentic storytelling.
Advising global brands and leading the design of high-performance environments for elite hospitality and retail. I bridge the gap between corporate governance and creative execution, ensuring that meticulous design and capital discipline drive both the guest experience and shareholder value.
Press & Recognition
INDUCTED FOR EXPERTISE IN RETAIL AND HOSPITALITY DESIGN
Marquis Who's Who
Craig Trettau
NAMED AMONG SAN FRANCISCO'S MOST BEAUTIFUL RESTAURANTS
SF Chronicle
La Connessa
EDITORIAL COVERAGE OF CRAIG'S HOSPITALITY DESIGN WORK
Forbes
La Connessa
FULL EDITORIAL FEATURE ON INTERIOR DESIGN AND CONCEPT
LUXE Interiors + Design
La Connessa
NAMED MENTION FOR STANDOUT RESTAURANT INTERIOR DESIGN
Tablehopper
La Connessa
COVERAGE OF OLD NAVY GLOBAL RETAIL FORMAT STRATEGY
Forbes
Old Navy — Gap Inc.
The Studio Behind the Work.
Founded in San Francisco in 2020, Left Coast Design Studio brings executive creative leadership to hospitality, retail, and advisory engagements across the globe.
Start My Project
Let’s build. Every standout project begins with one simple conversation. Tell us your vision, and Craig will reach out personally to help you execute.
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