Janie and Jack Prototype
Client
Gap Inc.
Project Type
Retail
Location
Sherman Oaks, CA, United States
Year
2019
Project Details
Overview
A reimagining of the children's retail experience through sophistication and storytelling. Tailored silhouettes, polished details, and a modern sensibility come together in a boutique that feels aspirational and welcoming in equal measure.
Collaborators
Gap Inc.
Scale
2,000 sq ft
Outcome
At the heart of the prototype is the Storybook Promenade, a gently curving architectural pathway that organizes the store into distinct worlds: Baby, Girl, Boy, Occasion, and Seasonal Collections. Inspired by the turning pages of a classic children’s book, the promenade creates a sense of movement and discovery. Along its path, custom millwork, soft arches, and curated vignettes highlight the craftsmanship and charm that define the brand.
Developed under Craig Trettau's VP-level creative direction at Gap Inc. The prototype established a new physical retail DNA for Janie and Jack, translating the brand's tailored aesthetic into a scalable store format organized around curated product worlds for Baby, Girl, Boy, and Occasion.
Start My Project
Let’s build. Every standout project begins with one simple conversation. Tell us your vision, and Craig will reach out personally to help you execute.
Contact Us