Gap Flagship – Times Square
Client
Gap Inc.
Project Type
Retail
Location
New York, NY, United States
Year
2018
Project Details
Overview
The goal was to create "breathing room" within the most energetic intersection in the world. The design centers on a stunning, multi-story blue glass facade that glows from within, acting as a serene yet powerful architectural anchor that celebrates the brand's iconic identity.
Collaborators
Gap Inc.
Scale
31,000 sq ft
Outcome
Inside, the space transitions into a sophisticated, "white-box" gallery feel. We utilized light-toned French oak flooring and high-gloss surfaces to reflect light throughout the multi-level footprint. A dramatic central escalator "canyon" is framed by massive digital displays, creating a cinematic journey as guests move between denim, lifestyle, and children's departments.
Part of the coordinated Gap and Old Navy Times Square flagship opening in 2018, occupying the former Toys R Us space. Craig led global retail format design at VP level across both flagships, directing the creative strategy that established Gap Inc.'s largest retail presence in the world.
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